Dahinter steckt
immer ein kluger Kopf
(there always is a smart head behind it)
The book about the award winning advertising campaign of the FAZ
Wim
Wenders' reading the paper, sitting on the Eiffel Tower in Paris,
Texas. By doing so he joins many prominent figures who have been
featured in the award winning advertising campaign by the Frankfurter
Allgemeine Zeitung, Germanys premier daily newspaper. Every image
in the campaign shows a person in a setting or location emblematic
of their character, profession, personality - always providing
a poignant, thought-provoking twist. Yet the subject is always
covered by the open newspaper in front of their face. Wim Wenders'
picture and the 'making of story' is among the ones featured in
a new book by the FAZ which also aims at putting to rest the doubters
who never quite believed that it actually was Nadia Auermann,
Helmut Kohl, Billy Wilder or in this case, Wim, behind those pages....
The behind-the-scenes images below show Wim with Julia Schmidt,
the art director of the campaign, and Austrian photographer Alfred
Seiland on location in Paris, Texas.
Wim
Wenders' reading the paper, sitting on the Eiffel Tower in Paris,
Texas. By doing so he joins many prominent figures who have been
featured in the award winning advertising campaign by the Frankfurter
Allgemeine Zeitung, Germanys premier daily newspaper. Every image
in the campaign shows a person in a setting or location emblematic
of their character, profession, personality - always providing
a poignant, thought-provoking twist. Yet the subject is always
covered by the open newspaper in front of their face. Wim Wenders'
picture and the 'making of story' is among the ones featured in
a new book by the FAZ which also aims at putting to rest the doubters
who never quite believed that it actually was Nadia Auermann,
Helmut Kohl, Billy Wilder or in this case, Wim, behind those pages....
